After becoming the first agency of record for the Wingstop Los Angeles Co-op, several Brand Partners voiced concerns about the creative coming out of Wingstop’s Dallas corporate headquarters. All of the spots featured spokesperson Troy Aikman, and the LA franchisees worried that he didn’t identify with the LA market. There were also concerns that the brand was only focusing on the sports audience, plus there was no Hispanic creative. Learn how we created a successful campaign for Wingstop that was good for every market, expanded their target demo without missing our core sports fans, and was seamlessly multicultural.