El Mandril is a well known radio personality that had been out of the Los Angeles market for several years, and then returned on a station that was brand new to the market. Spanish language agency Acento developed a comedic campaign that perfectly fit El Mandril’s style and personality, however the animation was too costly for the new radio station’s budget. Learn how we were able to fully bring Acento’s campaign to life, while keeping within the radio station’s tight budget parameters.