With new management in place, along with greatly improved service and care, Adventist Health made a big investment to modernize its aging Simi Valley Hospital. Through several phases of renovations they were able to expand the hospital’s bed capacity and scope of services. However, due to their reputation as a small, older, hospital and its obscure location in a residential neighborhood, most people in this commuter city were conditioned to travel to larger hospitals in the neighboring San Fernando Valley or Thousand Oaks. Learn how we used television to increase traffic at the hospital’s new state-of-the-art facilities, along with a video campaign of actual patient stories to highlight the hospital’s excellent treatment and successful outcomes.